Why Every Webmaster Should Have a Blog
By Aaron Wall
What is a Blog
Weblogs are dated journals which are used by about 0.03% of the internet, yet they play a huge role in search results. To remove spam from search results, search engines have been relying heavily on links to organize search results. Weblogs generally consist of small posts with a few links in them. Some Weblogs allow users to post comments which link to their websites. Software systems such as Movable Type place these comments and trackbacks (references) in the same page as the post.
Express Yourself
The internet was founded with the concept of the free flow of information. Good information has a tenancy to spread quicker than bad information. Many people are continually trying to fight this to no avail. By reading other blogs you can expand your horizons and educate yourself further on that what interests you. You then can tell the world what your opinion is on the topic.
Websites like Blogger offer this service free.
Rapid Feedback (Free Paid Inclusion)
In addition to having a large link network setup, these bloggers are typically extremely opinionated people. The personal writing, close community feel about them, opinions of every nature, and the ability to leave instant feedback have caused these sites to leave a big footprint on the web.
Search engines want fresh new content. I once posted about how Britney Spears got her start on Hollywood. My weblog showed this quicker than most newspapers, so I actually received some traffic for that. If you are strongly intertwined within the blogging community and you update your weblog every day, search engines will visit frequently. You can post a link to a new article or to any page you need quick indexing or re indexing. This will make testing and changing a rapid process. Essentially having a blog is like a free paid inclusion program for every site you will ever work on.
In addition to the rapid feedback in search engines, you can also quickly change the format of your entire site in a matter of minutes with blogging software. Many companies spend in excess of $10,000 buying content management systems that have little or no advantage over great blogging software.
Dinosaurs Say the Blogs are Destroying Google
You have to be pretty closed minded to think unbiased free expression is a fad that will soon pass. You may find dinosaurs complain about blogs and how they are destroying the Google ranking system. There are two ways to look at this:
1) They are destroying the internet and I want to ignore
them - resist change at any cost.
2) They add value to the internet and I want to participate
- go with the flow.
They are destroying the internet and I want to ignore them - resist change at any cost.
They add value to the internet and I want to participate - go with the flow.
Those people who are the quickest to adapt to new technology and change usually are far more successful. The time between their feedback loops is shorter. They live many more idea lifecycles. Faster lifecycles = quicker change & greater adaptability = more success.
Quickly Become an Authority
Many websites are not even indexed, others suffer from low link popularity. By creating a personal weblog you can show the world your point of view and build a well indexed site with strong link popularity.
As long as that is your main goal, and you have no hidden agendas you may even gather a loyal following. Many businesses find a side projet becomes more lucritive than its main business plan. Most people who are making their living off blogging probably honestly just fell into it!
Most SEO websites only have a PageRank between 4 - 6. By having a weblog, submitting it to a few of the weblog directories, and posting comments linking to your weblog from other weblogs you like you can easily get a PageRank of 6 within a couple months.
Going Overboard or Staying Afloat
I am not proposing that people use weblogs to spam, but I am proposing that people share their views of the world and accept the fruits this idea bears. In addition to good popularity (which can be passed on to your other sites), having a blog can help take the corporate edge off of your business and allow you to connect with others.
Blog Resources
Get your feet wet and try a free blog Blogger.
Get the Cadillac of Blogging Software, Movable Type.
Prevent People from spamming your blog MT Blacklist
About the Author
Aaron Wall, author of The SEOBook The Most Comprehensive and Updated Search Engine Optimization ebook on the planet, You know your product better than SEOs do. Because you know your product better and know your industry better you can do a better job of promoting your sites than they would.
Other Search Engine Optimization Articles By Aaron Wall
1) The Tools for optimizing your site for the search engines : Don't even think of doing your own search engine positioning unless you have these software programs with you.
2) Choosing the correct keywords for your site : Tells you how you can choose the keywords for which you should optimize your site for the search engines.
3) The importance of having your own domain name : Tells you why you need to have your own domain name in order to get a high ranking in the search engines.
4) Creating Keyword Rich Pages : Tells you how you can create pages which are designed to rank highly in all the search engines.
5) Creating a robots.txt file : How you can create a robots.txt file in order to prevent your site from being penalized for spamming by the search engines.
6) Software to help you create a robots.txt file : Describes a software which will automate the task of creating a robots.txt file.
7) Improving the Link Popularity of your site : Link popularity is becoming an increasingly important factor in search engine placement. Find out the methods you can use to improve the link popularity of your site, and know which methods you should not use.
8) Submitting your site to the Open Directory : Discover how you should submit your site to the Open Directory in order to get a high ranking in many of the major search engines.
9) Becoming an Open Directory Project Editor : Can't get your site listed in the Open Directory, no matter how hard you try? Find out how you can become an editor of the Open Directory and get your site an optimum listing in it. Here's what one of the subscribers of our newsletter had to say about this article:
10) Frames and Search Engines : Find out how to get good rankings in the search engines if your site uses frames.
11) Page Cloaking - To Cloak or Not to Cloak : Find out what is page cloaking, how it is implemented, and whether or not you should actually use page cloaking.
12) Top 10 Search Engine Positioning Mistakes : The top mistakes that people make when they try to optimize their sites for the search engines. Avoid these mistakes to save yourself a lot of anguish and frustration in the long-run.
13) Glossary : Contains an explanation of commonly used terms in the world of search engine positioning
14) Improving Your Website Rankings : Only one site out of 100 gets substantial targeted traffic . . . and these successful sites are the ones that understand the importance of proper search engine optimization and search engine placement.
15) 5 Steps To Increase Your Google Page Rank : Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.
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